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Refined and Enhanced

To give you the most unique and exciting travel experiences, the Utrip team curates each destination with a combination of human expertise and artificial intelligence. We’ve done the heavy lifting and sorted through thousands of activities, restaurants, and nightlife so that you don’t have to. Our Refined & Enhanced destinations include original content and local recommendations, providing a special touch so that you can plan your perfect trip. Learn more about the Utrip process.

Fisherman’s Wharf

San Francisco, California


With its roots in the San Francisco fishing industry (and still home to a good number of San Francisco fishermen), Fisherman’s Wharf has long been a part of San Francisco—although its identity has changed quite a bit over the years. Now home to popular places like Ghirardelli Square, the San Francisco National Maritime Park, and Pier 39, Fisherman’s Wharf is a favorite San Francisco spot for visitors the world over.

As one of the most visited destinations in the United States, Fisherman’s Wharf has become quite the must-see for travelers to San Francisco. It’s also home to some of the most famous restaurants and shops in town, and even plays host to San Francisco’s famous sea lions. With so many nooks and crannies just begging to be discovered, it’s no wonder Fisherman’s Wharf keeps travelers coming back year after year. You can shop till you drop, wine and dine, and explore to your heart’s content—all at Fisherman’s Wharf!


Hot Spud

Baked Potato Delight

Darren's Cafe

Eclectic cuisine at Fisherman's Wharf

Ride the Cable Car

Iconic Transportation

SS Jeremiah O'Brien

WWII Liberty Ship

Maritime Museum

Sail the Seas

Musée Mecanique

Arcade Galore

Alioto's Crab Stand

Seafood Take-away Stand


Homemade Chowder in a Bread Bowl

Adventure Cat Sailing Charters

Safe Sailing